Arctic Tones is the new collection Nadis x Jorge Herrera
Jorge Herrera, owner & designer de Jorge Herrera Studio, is an Industrial Designer, born in Las Palmas de Gran Canaria and based in Valencia.
Internationally renowned, he collaborates in the creation of designs and collections for companies worldwide.
He has been involved in many projects, in close collaboration with international companies and major brands, such as Flos, Antic Colonial by Porcelanosa, Miyazaki, Forma 5, Cridea, Oi Side and now, with Nadis.
Today, Jorge Herrera’s approach to design is characterized by a clear search for balance among simplicity, functionality, and beauty: the pillar of his style and the axis of his work.
Nadis wanted Jorge to be the creator of its new collection, called ARCTIC TONES.
ARCTIC TONES is based on the minimalist style, incorporating a palette of trendy colours to the classicism and monochrome white of Nadis’ Arctic collection. It is born from the golden ratio, that proportion so appreciated in architecture and industrial design. It allows harmonious and subtle touches to be added through color in order to achieve creative compositions, linear or dispersed, straight or curved, depending on what is desired.
Through ARCTIC TONES, Jorge has managed to enhance the elegance of white with color brushstrokes, in such a linear and harmonic way that makes spaces acquire personality and elegance. Jorge stylizes and turns it upside down, creating architectural lines and adapting them to the subtle and timeless beauty of Nadis.
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